About Us

Our Story

Social Weaver was founded in 2015 to provide cutting edge, practical training to clients who want to improve their sustainability, reach and impact. We’ve delivered successful media training for clients spanning newsrooms, NGOs, universities and small businesses, and we’d love to work with you too.

After attending any of our training sessions you’ll be better informed and better equipped to make use of effective social media strategies and tools that will bring you closer to achieving your objectives.

On our courses you can expect to learn:

  • Why digital media matters and why you can no longer afford to ignore it
  • How to engage with and grow your digital media audiences
  • How to produce and promote effective digital media content
  • How to use free tools to monitor, measure and refine your efforts

We offer highly customisable training so as to provide exactly the kind of input our clients need. On request, all of our courses can be adapted or combined and run over longer periods if required.

Meet Our Lead Instructors

Steve Kromberg

Steve is a trainer, strategy consultant and project manager, specialising in communication strategy, digital media management and online business models. In the Covid (and hopefully post-Covid) era, he is combining his educational and digital media skills to develop online training courses.


Michael Salzwedel

Michael has been extensively involved in digital media since graduating from Rhodes University with a BJourn (New Media) in 2006. He has worked as Editor at CapeTownMagazine.com, New Media Editor at Grocott’s Mail, Editor at Cue Online and Digital Media Specialist at SABC News, taking on key social media responsibilities in each role. He has been a digital media trainer in the Grocott’s Mail Citizen Journalism Newsroom, at the Wits Power Reporting conference and with the Sol Plaatje Institute for Media Leadership