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The Essentials of Digital Media Management

Built on the short course Essentials of Digital Media Management and customised for the members of the Association of Independent Publishers, this course is offered under the auspices of by the Sol Plaatje Institute at the Rhodes University School of Journalism and Media Studies. Participants will learn about the digital media landscape, digital marketing strategy, digital media business models, how best to use and measure your impact on social media platforms, and how to quickly create compelling content, even from mobiles devices.