Essentials of Digital Media Management

Introduction
1 Topic | 1 Quiz
Introduction to the course
How the self study lessons and topics work
Digital Media Environment
4 Topics | 4 Quizzes
Digital Media Landscape
Digital Media Landscape Quiz
Migrating print to digital
Migrating from Print to Digital Quiz
Digital marketing strategy
Digital Marketing Strategy Quiz
Making the Most of Data
Making the Most of Data Quiz
Local media business models
5 Topics | 5 Quizzes
Selling readers’ attention to advertisers
Selling attention quiz
Selling content to readers
Selling content quiz
Government support
Government support quiz
Donor funding
Donor funding quiz
Selling related services
Selling related services quiz
Using social media platforms effectively
4 Topics | 3 Quizzes
How to flourish on Facebook
How to flourish on Facebook QUIZ
How to get in with Instagram
How to get in with Instagram: QUIZ
How to tame Twitter
How to tame Twitter: QUIZ
Top tips for other platforms
Creating compelling content, driving engagement
4 Topics | 4 Quizzes
Content that works well on social media
Content that works well on social media QUIZ
Free tools for creating online content
Free tools for creating online content QUIZ
Basic digital content design using Canva
Basic digital content design using Canva QUIZ
Email newsletter creation and management
eNewsletter quiz
Content creation using mobile devices
4 Topics
Mobile content landscape
Equipment
Apps for creating content
Storytelling, narrative and planning
Content creation using mobile devices - practical
3 Topics
Important practical considerations for mobile content creation
Tips for improving audio and lighting
Basic video and photo editing
Webinar Recordings
1 Topic
Webinars
Assignments
2 Topics
Creating your video
Written assignment
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Introduction

Essentials of Digital Media Management Introduction
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